It must have been at least a couple of years ago when I posted this pic of me wearing my suede trucker and suede Chelsea boots, and amongst a few complimentary replies someone wrote “Ah the Mod – Urban Cowboy look”.
I’m happy to receive any and all positive reactions to my pics but this one gave me pause for thought. I’d never even considered that there was any sort of crossover between Mod style and western wear, neither during the original classic era, nor the revival period, nor the various ways the look has evolved since then.
The first thought that sprung to mind on reading the term ‘Urban Cowboy’ was the John Travolta film from 1980 – hardly a stylistic high point!
Having previously lived in Houston for over twenty years – and even dated a girl from Pasadena who once drove me past the then-derelict Gilley’s where much of ‘Urban Cowboy’ takes place – the term ‘urban cowboy’ evokes images of the hideous gear some of the locals get into, especially during the rodeo period in February. Cowboy boots, awful starched and creased semi-flared rigid boot-cut jeans, gruesome embroidered cowboy shirts and wide brimmed hats – nothing there to be admired for me.
My Dad loved westerns so I was exposed to a lot of ‘western wear’ on the television when I was a kid growing up. I don’t think a lot of what we saw then was a true reflection of what was worn by cowboys in the late nineteenth century, whether it was John Wayne in rugged Levi’s and a cavalry shirt or the cast of ‘Bonanza’ and ‘The High Chaparal’ clearly dressed in gear more influenced by the nineteen seventies than the eighteen seventies!
There was one cool image of the urban cowboy stuck in my mind’s eye – that of the eternally stylish Paul Newman looking slim and wiry in worn jeans and a white heavy cotton shirt with two pockets.
I searched around and found that this was from the film ‘Hud’ made in 1963 as a contemporary neo-Western so I guess that Newman’s wardrobe for the film was at least somewhat reflective of western wear of the early sixties. No starched jeans, spangly shirts with double arrow motifs (thank you Mark Knopfler and Garth Brooks). Instead Newman wears a series of shirts in a style common to all of them with double chest pockets, pointed chest pocket flaps with snaps and slim, high-waisted jeans.
Obligatory accessories are traditional cowboy boots, a jewelled plaque belt buckle and a conservatively-sized cowboy hat – in this case the curious choice was a straw version rather than the more traditional fur felt.
In this wardrobe Newman looks tall, slim, rangy, ready for work, cool, relaxed and casual. These aren’t bad attributes for any outfit. All of the ‘big three’ western / workwear labels – Levi’s, (jeans) Lee (strides and storm rider jackets) and Wrangler (shirts) are represented in Newman’s outfits so he shows no exclusive loyalty to any brand.
I’m not shy about admitting to the sources and influences of some of my own choices. Going off that comment about my original inadvertent “Mod – urban cowboy look” I recently set about trying to create an outfit in that mould with Newman’s ‘Hud’ in mind as inspiration. The biggest concern of course is to avoid stepping too far into the realm of laughable cosplay.
Going from the ground up, cowboy boots are a large step too far and other than the Cuban heels worn by some Mods on their Beatle boots I don’t see much more than a tenuous link between cowboy boots and Mod style so I’ll stick with the snuff suede Chelseas.
I could have dug out one of a couple of pairs of washed out Levis 501 jeans I still have in the back of the cupboard but I think these cream Levi’s sta pressts are a step up in formality and complement the tan theme better.
For the shirt I have a Levi’s cotton canvas shirt in white with two chest pockets (no flaps) and over that I could choose between my tan suede Asos trucker or my dark brown Buffalo leather Levi’s trucker.
The key component of course is the addition of the hat. Despite all those years living in Texas I’ve never liked the idea of a cowboy hat (neither in felt nor the plastic straw ‘resistol’ versions) so this was treading on very thin ice for me. The most obvious choice for a hat that lies somewhere between ‘urban’ and ‘cowboy’ would be the Stetson ‘Open Road’ model. This is the style worn by Texan businessmen with their business suits, by numerous police and judicial officials surrounding Lee Harvey Oswald at the moment of his death, and by LBJ.
I actually owned an Open Road some time ago and never wore it as I never warmed to it. I like the style as seen from the side but from the front I couldn’t get past the disagreeable look of the three deep furrows going the length of the crown from front to back, so I sold it.
More recently I got a Stetson Stratoliner in silver belly (beige). This one works for me. It really has no western roots and was designed in the fifties with the new jet-setters in mind, with a shorter crown conducive to wearing in the low ceiling of a passenger jet. It has a teardrop crown and the brim is only very slightly wider than my standard fedoras so this avoids the cosplay cowboy look. I dressed it up with a silver hatband bought from my friends in Mexico who made the scuba flag cufflinks for me.
I kept the turquoise theme going in my other accessories. The belt buckle was also custom made for me in copy of a style I saw made by fineindianart.com. I also acquired a turquoise inlaid ring from the same vendor
And my Jack Marie Mage Yellowstone Dealan sunglasses continue the western theme as the mottled colour is described as ‘wolf’ and there is once again a turquoise thunderbird on the temple end.
So here’s the outfit in its entirety. The biggest concern is to avoid looking like you’re trying to dress up as a cowboy and instead just give a tip of the hat (sorry) to western influences in an outfit comprising otherwise routine components.
Hat – Stetson Stratoliner in silverbelly
Sunglasses – Jacques Marie Mage Yellowstone Dealan in wolf
Trucker jacket – ASOS in tan suede
Shirt – Levi’s
Strides – Levi’s
Chelsea boots – Meermin in snuff suede
Hat band, belt buckle, ring – Nudo Marinari, Cozumel, Mexico
Bonus pic of me in my original ‘Western wear’ outfit, on holiday in Hertfordshire, Summer 1968: